Cultural studies. Among the subjects in the book are Keiko the whale, the Icelandic Day of Fishermen and Sailors, the death of princess Diana, commercials, a lost novel by Halldór Laxness, fast-food places, mainstream ideas, photographs, strippers, forgeries and identity-terrorism.
The first part of the book is dedicated to the thoughts of Roland Barthes and Jean Baudrillard. The second part deals with Icelandic reality in light of these theories, and in the third and last section the author goes his own ways and puts into question traditional boundaries between fiction and non-fiction.
